As a young girl my mum would enchant me with tales of my great-grandmother Louisa, the white witch, who could heal people with ‘something in the garden’ and an unknown magic touch. I desperately hoped to inherit this magic and yearned to know her secrets.
But it wasn’t until, after a 15 year career in advertising and two little ones, that I truly reignited my passion in nature and took my life in a new direction studying herbal medicine.
I wanted to use my experience from the world of brands to challenge the old dusty stereotypes of herbalism. To launch a brand that talks to a new audience, a brand that looks as good on the outside as the herbal goodness on the inside.
That brand is Lab Tonica.